Esri Brand Hub – Internal Communication Platform

This Project Is Live — But the Case Study Isn’t

Thank you for your interest!

This project was completed during current my role at Esri. Due to confidentiality considerations, and the fact that it was built for an internal audience, I’m unable to share the full case study or behind-the-scenes materials on my website.

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Project Summary

I led the UX design for a centralized Brand Hub built in Modern SharePoint to improve internal communication and brand alignment across teams at Esri. The platform serves internal users, distributors, and C-level leaders by providing easy access to brand guidelines, assets, and messaging frameworks. I collaborated with stakeholders including brand marketing, writers, the SharePoint team, and a UI designer to define content structure, streamline user flows, and ensure the experience aligned with both brand strategy and usability best practices.

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What I Can Share

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While I can’t provide a detailed breakdown online, I’d be happy to speak about my design process, problem-solving approach, and specific contributions in a one-on-one conversation. If you’d like to connect, feel free to reach out via email or find me on my LinkedIn.

Thank you for understanding and respecting the boundaries of this collaboration.