This Project Is Live — But the Case Study Isn’t

 

Thank you for your interest!

This project was completed during current my role at Esri. Due to confidentiality considerations, I’m unable to share the full case study or behind-the-scenes materials on my website. However, the final product is publicly available.

👉 You can view the live project here: Digital Transformation
 

Project Summary

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As the primary UX architect, I led the design and launch of Esri’s Digital Transformation brand page. I worked closely with cross-functional teams—including stakeholders, designers, and writers—to create a user-centered experience that communicated complex ideas clearly and compellingly. I managed tight timelines, facilitated collaborative workshops, and helped align the visual language with Esri’s brand standards. The project sharpened my ability to translate business objectives into impactful design solutions and deepened my strategic insight into enterprise storytelling.

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What I Can Share

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While I can’t provide a detailed breakdown online, I’d be happy to speak about my design process, problem-solving approach, and specific contributions in a one-on-one conversation. If you’d like to connect, feel free to reach out via email or find me on my LinkedIn.

Thank you for understanding and respecting the boundaries of this collaboration.​