Industry & Product Microsite

This Project Is Live — But the Case Study Isn’t

Thank you for your interest!

This project was completed during current my role at Esri. Due to confidentiality considerations, I’m unable to share the full case study or behind-the-scenes materials on my website. However, the final product is publicly available.

👉 You can view the live projects here: Industry Gateway and Product Gateway

Project Summary

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UX Strategy | Content Structure | Stakeholder Collaboration

The Industry and Product sections of Esri’s website include dozens of microsites and subpages—each tailored to a unique audience, use case, or product capability. My role involves maintaining and shaping the UX and content strategy across these sites to ensure a cohesive narrative and user experience.

I meet regularly with stakeholders to plan, structure, and refine new and existing pages. Depending on the project, this includes outlining content direction, suggesting component usage based on storytelling goals, and reviewing drafts for consistency with brand tone and structure.

Through this ongoing effort, I’ve supported the successful launch and optimization of numerous pages across both sites—helping improve discoverability, unify voice, and align storytelling across Esri’s diverse offerings.

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What I Can Share

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While I can’t provide a detailed breakdown online, I’d be happy to speak about my design process, problem-solving approach, and specific contributions in a one-on-one conversation. If you’d like to connect, feel free to reach out via email or find me on my LinkedIn.

Thank you for understanding and respecting the boundaries of this collaboration.